🚀 400+ brands - from startups to corporates – since 2005 🚀
Get ROI From AI In 30 Days And Finally Find AI Focus (Not AI Frenzy)
For Marketers & Marketing Agencies Who Want Structure & Strategy, Not Scattergun AI Transformation
An AI consultancy service built by a marketing strategist with deep AI expertise, not a tech consultant who doesn't get your world.
Discover where AI will make you effective, not just efficient.
Take a strategic approach to see how AI will help you save time and improve the quality of your output.We map where you are on the AI Maturity map, and pilot projects for the next 1-18 months. We also look at how your new AI transformation will impact your clients or customers so you can pass on more value to them for the same or less.When we start working together,my goal is two fold:
1. Achieve your first measurable ROI within 30 days of the start of your first pilot.
2. Avoid the frenzy of leaping into AI and give you a structured AI roadmap for the long and short term – and clear AI processes and pilots with KPIs.
Why I can help you
Most “AI consultants” don't get marketing or thelife of agencies or marketing teams. Instead, I see it from the inside because I've worked in agencies and in marketing teams for 20 years.I understand the creative, political, and commercial realities you face every day and the need to prove ROI and the pressure to turn AI into commercial advantage. Especially when you see competitors racing ahead with AI.That's why you get AI roadmaps grounded in how marketing teams and agencies actually work, and I double down on proving ROI from the tools, training or agents you end up using.
20 years of marketing experience. Strategist of The Year 2019, Drum Runner Up, Gold Case Circle Award with advanced AI capabilities and know-how. My team and I lead marketing teams through AI transformation, strategically and ensure the ROI is front of mind from start to end.
Introducing: The 'Get-ROI-From-AI Audit
AI transformation is a strategy first, tech second process.You'll get a strategic audit and plot where you are on a Gartner-adapted AI Maturity Matrix. And you'll know what you need to do to move up the AI Maturity ladder.You'll know where to use AI in your current workflows, the exact processes and SOPs to use, the pilot projects to create and in the right order.Plus we focus on something others forget: how to communicate and pass on your AI transformation to your customers and clients, planning for how it will impact their customer experience buying from you.
A 4 Step Audit To ROI & A New, AI-Powered Offer
Two birds, one stone. Get a 4‑step process blending interviews, workshops, and reports that gives you structure and clarity.
🕵️ 1️⃣ : Spot Inefficiencies & Opportunities For AI To Plug
Using a mix of a 1-2 day team workshop or 30-45 minute interviews with your leadership and agency team to uncover your real AI challenges, opportunities and hidden inefficiencies. You'll get a deep dive exploration into your processes, workflows, current AI tools, pain points, and ideal solutions. We spot where AI will enhance your internal processes and customer experience. Run online or face-to-face.
📽️ 2️⃣ Map & Prioritise High-Impact-Quick-Wins
Turn inefficiencies and opportunities into an AI Opportunity Matrix, ranking initiatives by ROI, cost and effort.You'll get a high-level and detailed flowchart of how your marketing team works, focusing on your main engines, like operations, client services, strategy, creative and data.From Matrix to Roadmap: Finally get clarity the AI solutions you want, and a 1-18 month roadmap.
📽️ 3️⃣ Launch Your ROI Roadmap
Get a detailed 30‑day pilot plan plus a quantified business case showing exactly how many hours and pounds or dollars AI will save or generate. AYou get a data-backed business case beyond 30 days that shows you exactly where to invest with AI and how to measure it.You get a recommendation based on interviews with you and your team on how to ensure AI is a behaviour change that they want to adopt (and don't feel obliged to). We create detailed AI processes that ensure your team is always using and improving your AI prompts, tools and outputs.You'd be surprised how important this step is.
Finally.. We focus on how AI impacts your customer experience.
💰4️⃣ AI impacts your clients and customers, not just your processes
How will your AI Transformation deliver more value to your customers for the same price? What do you need to communicate to them to let them know this? How will this be delivered? This is where you'll see some of the most exciting ROI-potential of what can be achieved with AI.
Who This Is For
✅Marketers and marketing agencies who must prove AI ROI fast, e.g. within 1-3 months
✅ Marketers looking to pass on the value of AI transformation internally and externally to customers and clients
✅ Agencies building an AI offering that wins pitches, improves client satisfaction
✅ Teams swamped by production volume but unwilling to sacrifice quality.
✅ Leaders who need strategic AI adoption, and want to avoid the frenzy and random expensive tech experiments
Insider View: We Go To Great Lengths To Test The AI Tools That Deliver ROI
(Possibly) The world's biggest AI writing experiment, investigating which AI writing tools really deliver on brand voice...
What's The Experience Like Of Partnering With Simon
Rich Northern, Founder, Kobu
"You need to know there's an expert in your corner when starting up, and Simon, you have the expertise right there. What got me first interested in Simon's approach is that he started at Saatchi's and has the latest intelligence on what it takes to build a brand, marketing normally only accessible by the world's top creative agencies. However, Simon's main speciality, and one that he has personalised to perfection, is preparing people to go to market and giving the principles and processes to execute an idea. It makes me feel at ease that I can run any thoughts past Simon at any time with a small change or a fundamental shift and all the implications that come with it. He is highly intelligent, responsive, and easy to work with, and we are lucky to have him on our team."
Real Results in 30 Days From Clients (anonymsed due to confidentiality)
✅ International B2B agency 2 day workshop and full audit that outlined internal AI transformation and maturity. We then developed their new external proposition and service development to sell to clients based on their new AI vision and roadmap.
✅ Identified 4-hour/week creative drain for email broadcast for major Price Comparison brand in UK
✅ Custom-built AI‑driven briefing + brand‑voice templates + constant brand voice quality, saving hours of strategic planning time
✅ 32+ billable hours recovered ≈ £2k-3k project value within 30 days
✅ SEO blog cluster custom-agent, analysing 150 blog posts, categorising them for better SEO rankings in 1-2 minutes. Estimated savings £1k. Delivered in 3 days.
In short
- Measured ROI within 30 days (and beyond)
- Designed for marketers and marketing agencies by a highly experienced strategist
- Identity AI quick-wins to implement ASAP
- Clear, structured AI Maturity planned from day 1.
Investment
£3,000-£5,000 (depending on business / team size)
AI training, behaviour change programs or custom AI agents / workflows are quoted separately. These will be defined and priced if needed after the audit phase.
Take the First Step
Don’t let outsiders dictate your AI strategy. Work with a partner who understands the marketing trenches, has deep AI expertise, and can help you prove ROI in 30 days.
Book your 20‑minute ROI call to pin down your fastest, clearest ROI opportunity. 👇
